Audience & channel direction
Explore the audiences and platforms that fit your business, goals and available resources.
03 / SOCIAL MEDIA MARKETING
Show up clearly.
Connect meaningfully.
Give your business a consistent presence on social media, with a clear audience, relevant content and creative direction that feels like your brand.
Talk about your social presenceTHE EXPERIENCE MATTERS
Build a presence with something to say.
Social media is an ongoing conversation with your audience. A strong starting point is knowing who you want to reach, what matters to them and how your brand can show up with useful, recognisable content.
SHAPE THE SCOPE
The details.
That make the difference.
These are the areas we can explore together. The final deliverables are agreed around your project.
Content planning
Develop themes and a proposed content direction to give your communication a clear purpose.
Creative consistency
Bring visual and written content into a coherent brand voice across your social presence.
Campaign planning
Discuss objectives, formats, approvals and measures of progress before defining the scope.
A USEFUL START
Bring your idea.
We’ll start there.
Share links to your existing accounts, your audience, your business priorities and examples of content you like. We can then discuss the channels and type of support that fit your needs.
Start a conversationGOOD QUESTIONS
A little clarity.
Before we begin.
Which platforms should we focus on?
The right channels depend on where your audience spends time and the content your business can support. We begin with your audience and goals.
What does the service include?
The scope is tailored to your needs. We agree on channels, content formats, frequency, approvals and reporting, and clarify any publishing or account management requirements.
Are paid ads included?
Paid advertising, media budgets and campaign management should be discussed and confirmed separately in the project scope.
YOUR NEXT CHAPTER
Great things start
with a conversation.
Tell us about the idea you can’t stop thinking about. We’ll help you explore the next step.
Let’s talk about it